Panel Moderator

Panel moderators are experts in group process, not the content.  The key skills of a moderator are to know when to prompt and probe, manage the energy level of each participant "drawing out" the quieter ones, quickly establish a rapport with the panel of experts. Product knowledge is unnecessary and in many cases a disadvantage.

• Lead groups in the discussion of their topic area
• Gain an appropriate comfort level for drawing out information from panel members
• Develop individualized introductory group ground rules & guidelines
• Craft appropriate questions for gathering qualitative data
• Build rapport in 10 seconds
• Know how to probe for more than top of mind responses
• Manage time during responses and keep the discussion flowing
• Develop techniques to elicit respondent behavior beyond: "So, Mary, what do you think?"

Effectively and ethically moderate groups with their own customers and fellow employees